Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School for Communication.
A 2005 New York Times Magazine article referred to Professor Turow as “probably the reigning academic expert on media fragmentation.” He has authored eight books, edited five books, and written more than 100 articles on mass media industries. A few of his titles are Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006); Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999; Chinese edition 2004), The Hyperlinked Society: Questioning Connections in the Digital Age (edited with Lokman Tsui, U of Michigan Press, forthcoming Summer 2008), and Playing Doctor: Television, Storytelling and Medical Power (Oxford, 1989).
Professor Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press as well as in the research community. He has written about media and advertising for the popular press, including American Demographics magazine, The Washington Post, Boston Globe and The Los Angeles Times. His research has received financial support from the John D. and Catherine T. MacArthur Foundation, the Kaiser Family Foundation, the Robert Wood Johnson Foundation, the Federal Communications Commission and the National Endowment for the Humanities, among others.
The recipient of a number of conference paper and book awards, Professor Turow has lectured widely and been invited to give the Pockrass Distinguished lecture at Penn State University and to be a Chancellor's Distinguished Lecturer at LSU. He has served as the elected chair of the Mass Communication Division of the International Communication Association. Professor Turow currently serves on the editorial boards of The Journal of Broadcasting and Electronic Media, Poetics, and New Media & Society.
Degree(s):
B.A., English, The University of Pennsylvania, 1971
M.A., University of Pennsylvania, 1973
Ph.D., Communications, University of Pennsylvania, 1976
