Market Entry in E-Commerce

Competition Policy & Antitrust, Networks, the Internet, and Cloud Computing and Internet

Article Snapshot

Author(s)

Maximilian Kasy and Michael Kummer

Source

NET Institute Working Paper #08-23, 2008

Summary

This paper empirically analyzes the competitive behavior of start-up firms in e-commerce.

Policy Relevance

This paper has crucial information regarding the dynamics of start-up firms. This information could be useful to policymakers and business people who are interested in how start-ups work.

Main Points

  • This paper's finding conclude that start-ups typically start out on a lower price level and increase prices as they grow older.

 

  • Further, age measured in accumulated past clicks is more relevant to start ups behavior than their aging alone.

 

  • Finally, results from the analysis of changes in the intensity of competition mirror the evolution of portfolio size. This hints at a possible relationship between these two variables.

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