Networks, the Internet, and Cloud Computing

Internet

Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.

TAP Blog

New Research from Matthew Gentzkow Studies People Who Quit Facebook

Matthew Gentzkow and his colleagues at Stanford and New York University report from their study on the way Facebook affects a range of individual and social welfare measures.

TAP Staff Blogger

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

Sharing Data for Deals? More Like Watching It Go With a Sigh

"There are so many aspects of how companies deal with the public that obfuscates what actually goes on and so many attempts to placate people using jargon. I’ve spoken to lawyers who write privacy policies who admit — they admit — that they aren’t written for the public." — Joseph Turow, Professor of Communications, University of Pennsylvania

Joseph Turow
The New York Times
December 24, 2018

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans