Networks, the Internet, and Cloud Computing

Internet

Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.

TAP Blog

Tim Wu Takes on the Attention Merchants

Overwhelmed with a barrage of messaging, advertising, and sponsored social media? Columbia law professor Tim Wu explains the “attention industry” in his new book, The Attention Merchants: The Epic Scramble to Get Inside Our Heads.

TAP Staff Blogger

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

Why the Government Can’t Be Technologically Dependent on the Private Sector

"Private sector tech expertise can promote good public policy — but government needs its own expertise to critically evaluate what Silicon Valley proposes. Otherwise, predictable group-think is far more likely to serve technology firms than the public interest." — Frank Pasquale, Professor of Law, University of Maryland

Frank Pasquale
New York Times “Room for Debate”
October 24, 2016

Featured Article

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

This paper examines the effects of trademark use in advertisements by third-party resellers.

By: Lesley Chiou, Catherine Tucker