Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.
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TAP Blog
Berkeley privacy law professor Chris Hoofnagle shares the history of the FTC’s “KidVid” campaign to rein in advertising to children; and he outlines the relevance of the campaign today, forty years after its inception.
June 8, 2018
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Fact Sheets
Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.
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New York University’s Helen Nissenbaum and Finn Brunton spoke with Passcode about their new book, Obfuscation: A User’s Guide for Privacy and Protest.
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Featured Article
This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.
April 30, 2010
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