Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

TAP Blog

Behind the Buzz of Behavioral Data

Professor Shane Greenstein, Northwestern University, examines the economic value of online behavioral data.

Shane Greenstein

Quote

CIOs Have to Learn the New Math of Analytics

This article discusses how today's data-driven business runs on algorithms, and points to how these formulas can stir up unintentional legal and ethical trouble. University of Maryland law professor Frank Pasquale is quoted.

Frank Pasquale
CIO
February 25, 2015