Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.
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TAP Blog
University of California, Berkeley professor Chris Hoofnagle looks beyond the platform-advertiser relationship at Facebook and Google, and examines the developer-platform incentives within these companies.
January 26, 2019
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Fact Sheets
Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.
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"There are so many aspects of how companies deal with the public that obfuscates what actually goes on and so many attempts to placate people using jargon. I’ve spoken to lawyers who write privacy policies who admit — they admit — that they aren’t written for the public." — Joseph Turow, Professor of Communications, University of Pennsylvania
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Featured Article
This paper examines the effects of trademark use in advertisements by third-party resellers.
October 31, 2012
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