Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.
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TAP Academics
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Featured Article
This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.
May 1, 2010
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Upcoming Events
Algorithms and Accountability Conference
February 28, 2015, New York, NY
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Fact Sheets
Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.
TAP Blog
In his new book, The Black Box Society: The Secret Algorithms That Control Money and Information, law professor Frank Pasquale explores the practice of data collection for profit.
January 23, 2015
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Quote
"Hiding ads while analyzing data takes advantage of a key deficit users have around internet services: users only perceive profiling if they receive ads." — Chris Hoofnagle, Director of Privacy Programs, Berkeley Center for Law & Technology
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