Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

TAP Blog

Google Successfully Defends Its Most Valuable Asset in Court

Law professor Eric Goldman, Santa Clara High Tech Law Institute, explains the court’s ruling that a verb usage of a trademark doesn’t automatically undermine trademark protection.

Eric Goldman

Quote

The Information Google Doesn't Want You to Organize

"Hiding ads while analyzing data takes advantage of a key deficit users have around internet services: users only perceive profiling if they receive ads." — Chris Hoofnagle, Director of Privacy Programs, Berkeley Center for Law & Technology

Chris Hoofnagle
USA Today
September 4, 2014