Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

Featured Article

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

This paper examines the effects of trademark use in advertisements by third-party resellers.

By: Lesley Chiou, Catherine Tucker

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

TAP Blog

Righting the Right to Be Forgotten

Professor Jonathan Zittrain, Harvard University, shares his thoughts on the issues search engines face implementing the European Court’s “right to be forgotten.”

Jonathan Zittrain

Quote

Don’t Force Google to ‘Forget’

"How an individual’s reputation is protected online is too important and subtle a policy matter to be legislated by a high court, which is institutionally mismatched to the evolving intricacies of the online world." — Jonathan Zittrain, Professor, Harvard University

Jonathan Zittrain
The New York Times
May 14, 2014