Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

TAP Blog

New Study by Erik Brynjolfsson Measures the Value of Digital Goods, Such as Facebook and YouTube

A new study by MIT economic professor Erik Brynjolfsson and his colleagues Avinash Collis and Felix Eggers puts a dollar value on all those free digital goods people use, and builds the case that online activity can and should become part of GDP someday.

TAP Staff Blogger

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

BuzzFeed and the Digital Media Bubble

"But it does mean that we must confront the two dragons: Facebook and Google. If we fail to confront Facebook and Google and their terrifying ability to distort journalism, to corrupt journalism and to crush journalism, then we are in trouble." — Siva Vaidhyanathan, Professor of Media Studies, University of Virginia

Siva Vaidhyanathan
Aljazeera
February 11, 2019

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans