Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

TAP Blog

What Google Can Learn from Microsoft’s Antitrust Problems

Stern School of Business economics professor Nicholas Economides provides an overview of the antitrust issues Google is currently facing in the EU. He offers insights from Microsoft’s antitrust challenges from a few decades ago.

Nicholas Economides

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

How to Hide Your Digital Trail in Plain Sight

New York University’s Helen Nissenbaum and Finn Brunton spoke with Passcode about their new book, Obfuscation: A User’s Guide for Privacy and Protest.

Helen Nissenbaum
Christian Science Monitor
November 16, 2015

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans