Issues

Academics

These academics have research interests in this issue.

Alessandro Acquisti

Carnegie Mellon University
Susan Athey

Stanford University
Joshua Gans

University of Toronto
Eric Goldman

Santa Clara University
James Grimmelmann

University of Maryland
Helen Nissenbaum

New York University
Frank Pasquale

University of Maryland
Catherine Tucker

Massachusetts Institute of Technology
Joseph Turow

University of Pennsylvania
Siva Vaidhyanathan

University of Virginia
Hal R. Varian

University of California, Berkeley

Upcoming Events

These events concern this issue.

Online Tracking Workshop: Developing an International Consensus

February 11, 2014, Brussels, Belgium

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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Research Articles On This Issue	Author	Year
Access Controlled: The Shaping of Power, Rights, and Rule in Cyberspace	John Palfrey et al	2010
Access Denied: The Practice and Policy of Global Internet Filtering	John Palfrey et al	2008
Adnostic: Privacy Preserving Targeted Advertising	Helen Nissenbaum et al	2010
Ad-sponsored Business Models and Compatibility Incentives of Social Networks	Feng Zhu	2008
Advertising Bans and the Substitutability of Online and Offline Advertising	Catherine Tucker and Avi Goldfarb	2011
An Analysis of Google Log Retention Policies	Helen Nissenbaum and Vincent Toubiana	2011
Antitrust Assessment of the Google Book Search Settlement, An	Mark Lemley	2010
Behavioural Targeting of Online Advertisements and the Future of Data Protection	Andrea Matwyshyn	2009
Beyond Competition and Innovation: The Need for Qualified Transparency in Internet Intermediaries	Frank Pasquale	2010
Bricks, Clicks, Blockbusters, and Long Tails: How Video Rental Patterns Change as Consumers Move Online?	Alejandro Zentner et al	2012
Conditioning Prices on Purchase History	Alessandro Acquisti and Hal R. Varian	2002
Consumer Search on the Internet	Babur De Los Santos	2008
Demand for Products Linked to Public Goods, The: Evidence from an Online Field Experiment	Brian McManus and Richard Bennet	2008
Dynamic Model of Sponsored Search Advertising, A	Song Yao and Carl Mela	2008
Economics of Internet Search, The	Hal R. Varian	2007
Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence	Tilman Borgers et al	2008
Estimating Search with Learning	Sergei Koulayev	2008
Federal Search Commission? Access, Fairness, and Accountability in the Law of Search	Frank Pasquale and Oren Bracha	2008
How Does Page Rank Affect User Choice in Online Search?	Paul Seabright et al
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?	Catherine Tucker and Lesley Chiou	2012
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet	Catherine Tucker et al	2010
The Impact of Targeting Technology on Advertising Markets and Media Competition	Susan Athey and Joshua Gans	2010
Internet Advertising and the Generalized Second Price Auction: Selling of Billions of Dollars Worth of Keywords	Benjamin Edelman et al	2007
Internet Nondiscrimination Principles: Commercial Ethics for Carriers and Search Engines	Frank Pasquale	2008
Internet Retail Demand: Taxes, Geography, and Online-Offline Competition	Glenn Ellison and Sarah Fisher Ellison	2006
Local Nets: Filtering and the Internet Governance Problem	John Palfrey	2005
The Map of Commerce: Internet Search, Competition, and the Circular Flow of Information	Daniel Spulber	2009
The Next Digital Decade	John Palfrey et al	2011
Niche Envy: Marketing Discrimination in the Digital Age	Joseph Turow	2006
Online Ad Auctions	Hal R. Varian	2009
Online Advertising, Identity and Privacy	Randal Picker	2009
Optimal Auction Design in a Multi-unit Environment: The Case of Sponsored Search Auctions	Benjamin Edelman and Michael Schwarz	2006
Optimal Information Disclosure	Ilya Segal and Luis Rayo	2010
Optimal Search Auctions	Jacques Cremer et al	2007
Platform Syphoning: Ad-Avoidance and Media Content	Joshua Gans and Simon P. Anderson	2011
Position Auctions	Hal R. Varian	2006
Position Auctions with Consumer Search	Susan Athey and Glenn Ellison	2008
Privacy Regulation and Online Advertising	Catherine Tucker and Avi Goldfarb	2011
Recommender Systems and their Effects on Consumers: The Fragmentation Debate	Kartik Hosanagar and Daniel M. Fleder	2008
Reluctant Gatekeepers: Corporate Ethics on a Filtered Internet	John Palfrey	2006
Retail Benchmarking Approach to Efficient Two-Way Access Pricing: Termination-Based Price Discrimination with*	Doh-Shin Jeon and Sjaak Hurkens	2008
Revenue Analysis of a Family of Ranking Rules for Keyword Auctions	Sebastian Lahai and David M. Pennock	2007
Search Cost Model of Obfuscation, A	Glenn Ellison and Alexander Wolitzky	2009
Search Engine Advertising: Pricing Ads to Context	Catherine Tucker and Avi Goldfarb	2007
Search Engine Bias and the Demise of Search Engine Utopianism	Eric Goldman	2006
Search, Obfuscation, and Price Elasticities on the Internet	Glenn Ellison and Sarah Fisher Ellison	2009
Skewed Bidding in Pay Per Action Auctions for Online Advertising	Susan Athey et al	2009
Strategic Bidder Behavior in Sponsored Search Auctions	Benjamin Edelman and Michael Ostrovsky	2007
Strategic Bidding in Hybrid CPC/CPM Auctions	Kenneth C. Wilbur and Yi Zhu	2008
Structure of Search Engine Law, The	James Grimmelmann	2007
Targeting Informative Messages to a Network of Consumers	James D. Campbell
Thinking Critically About Advertising and Consumer Culture	Joseph Turow	2009
TrackMeNot: Resisting Surveillance in Web Search	Helen Nissenbaum and Daniel C. Howe	2009
Troubling Trend Toward Trade Secrecy in Rankings and Ratings, The	Frank Pasquale	2011
What Makes them Click: Empirical Analysis of Consumer Demand for Internet Search Advertising	Ilya Segal and Przemyslaw Jeziorski	2009