Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

TAP Blog

Frank Pasquale Examines the Hidden Algorithms that Determine Reputation, Credit Score, and the Price of Vacation Packages in “The Black Box Society”

In his new book, The Black Box Society: The Secret Algorithms That Control Money and Information, law professor Frank Pasquale explores the practice of data collection for profit.

TAP Staff Blogger

Quote

How an Algorithm Is Taught to Be Prejudiced

University of Maryland law professor Frank Pasquale is interviewed about his new book, The Black Box Society: The Secret Algorithms That Control Money and Information. Professor Pasquale discusses a growing concern that algorithms used in computer programs (search engines are a prime example) are learning stereotypes, and therefore abetting data discrimination.

Frank Pasquale
National Public Radio’s Marketplace
February 3, 2015