Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

TAP Blog

How Sure Are We that Ad-Blocking Software Will Ruin the Free Internet?

Economist Joshua Gans, Rotman School of Management, examines the value of ad-blocking software to consumers and advertisers alike.

Joshua Gans

Quote

In Its Antitrust Debacle, Was Google's Real Victim You?

"The real question is relevance. Don’t cry for Foundem just because it shows up further down in Google search results than Google Shopping. Cry for Google users who had a harder time finding what they wanted because they had to wade through less relevant search results." — James Grimmelmann, Professor of Law, University of Maryland

James Grimmelmann
Wired
April 20, 2015