Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

Featured Article

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

This paper examines the effects of trademark use in advertisements by third-party resellers.

By: Lesley Chiou, Catherine Tucker

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

TAP Blog

How Sure Are We that Ad-Blocking Software Will Ruin the Free Internet?

Economist Joshua Gans, Rotman School of Management, examines the value of ad-blocking software to consumers and advertisers alike.

Joshua Gans


Google Showed Women Ads for Lower-Paying Jobs

"...there is nothing stopping an employer from discriminating on the basis of personal network. Increasingly, algorithmic means of decision-making provide new mechanisms through which this may occur." — danah boyd, Principal Researcher, Microsoft Research

danah boyd
July 8, 2015