Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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TAP Academics

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TAP Blog

Largest COPPA Penalty Ever – NY AG Settles with Oath (Formerly AOL)

George Washington University law professor Daniel Solove outlines the findings from the New York Attorney General’s investigation into Oath’s violation of COPPA.

Daniel J. Solove

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

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Sharing Data for Deals? More Like Watching It Go With a Sigh

"There are so many aspects of how companies deal with the public that obfuscates what actually goes on and so many attempts to placate people using jargon. I’ve spoken to lawyers who write privacy policies who admit — they admit — that they aren’t written for the public." — Joseph Turow, Professor of Communications, University of Pennsylvania

Joseph Turow
The New York Times
December 24, 2018

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans