Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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Research Articles

Title Author Year

TAP Blog

KidVid in Context

Berkeley privacy law professor Chris Hoofnagle shares the history of the FTC’s “KidVid” campaign to rein in advertising to children; and he outlines the relevance of the campaign today, forty years after its inception.

Chris Hoofnagle

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

How to Hide Your Digital Trail in Plain Sight

New York University’s Helen Nissenbaum and Finn Brunton spoke with Passcode about their new book, Obfuscation: A User’s Guide for Privacy and Protest.

Helen Nissenbaum
Christian Science Monitor
November 16, 2015