Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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Quotes

Top Research Websites, Search Engines, and a Research Choice Menu for K-12 Students

"Television didn’t transform education. Neither will the internet. But it will be another tool for teachers to use in their effort to reach students in the classroom." — John Palfrey, Head of School, Phillips Academy


John Palfrey
Source: Tech & Learning
July 17, 2019

BuzzFeed and the Digital Media Bubble

"But it does mean that we must confront the two dragons: Facebook and Google. If we fail to confront Facebook and Google and their terrifying ability to distort journalism, to corrupt journalism and to crush journalism, then we are in trouble." — Siva Vaidhyanathan, Professor of Media Studies, University of Virginia


Siva Vaidhyanathan
Source: Aljazeera
February 11, 2019

Sharing Data for Deals? More Like Watching It Go With a Sigh

"There are so many aspects of how companies deal with the public that obfuscates what actually goes on and so many attempts to placate people using jargon. I’ve spoken to lawyers who write privacy policies who admit — they admit — that they aren’t written for the public." — Joseph Turow, Professor of Communications, University of Pennsylvania


Joseph Turow
Source: The New York Times
December 24, 2018

How to Hide Your Digital Trail in Plain Sight

New York University’s Helen Nissenbaum and Finn Brunton spoke with Passcode about their new book, Obfuscation: A User’s Guide for Privacy and Protest.


Helen Nissenbaum
Source: Christian Science Monitor
November 16, 2015

Google Showed Women Ads for Lower-Paying Jobs

"...there is nothing stopping an employer from discriminating on the basis of personal network. Increasingly, algorithmic means of decision-making provide new mechanisms through which this may occur." — danah boyd, Principal Researcher, Microsoft Research


danah boyd
Source: Fusion
July 8, 2015

In Its Antitrust Debacle, Was Google's Real Victim You?

"The real question is relevance. Don’t cry for Foundem just because it shows up further down in Google search results than Google Shopping. Cry for Google users who had a harder time finding what they wanted because they had to wade through less relevant search results." — James Grimmelmann, Professor of Law, University of Maryland


James Grimmelmann
Source: Wired
April 20, 2015

CIOs Have to Learn the New Math of Analytics

This article discusses how today's data-driven business runs on algorithms, and points to how these formulas can stir up unintentional legal and ethical trouble. University of Maryland law professor Frank Pasquale is quoted.


Frank Pasquale
Source: CIO
February 25, 2015

How an Algorithm Is Taught to Be Prejudiced

University of Maryland law professor Frank Pasquale is interviewed about his new book, The Black Box Society: The Secret Algorithms That Control Money and Information. Professor Pasquale discusses a growing concern that algorithms used in computer programs (search engines are a prime example) are learning stereotypes, and therefore abetting data discrimination.


Frank Pasquale
Source: National Public Radio’s Marketplace
February 3, 2015

The Information Google Doesn't Want You to Organize

"Hiding ads while analyzing data takes advantage of a key deficit users have around internet services: users only perceive profiling if they receive ads." — Chris Hoofnagle, Director of Privacy Programs, Berkeley Center for Law & Technology


Chris Hoofnagle
Source: USA Today
September 4, 2014

Don’t Force Google to ‘Forget’

"How an individual’s reputation is protected online is too important and subtle a policy matter to be legislated by a high court, which is institutionally mismatched to the evolving intricacies of the online world." — Jonathan Zittrain, Professor, Harvard University


Jonathan Zittrain
Source: The New York Times
May 14, 2014
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TAP Blog

New Study by Erik Brynjolfsson Measures the Value of Digital Goods, Such as Facebook and YouTube

A new study by MIT economic professor Erik Brynjolfsson and his colleagues Avinash Collis and Felix Eggers puts a dollar value on all those free digital goods people use, and builds the case that online activity can and should become part of GDP someday.

TAP Staff Blogger

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Featured Article

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

This paper examines the effects of trademark use in advertisements by third-party resellers.

By: Lesley Chiou, Catherine Tucker