Networks, the Internet, and Cloud Computing

Internet

Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.

Back to main Internet page

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Law and Economics of Data

November 14, 2018, Boulder, CO

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

Will the FTC Come Down Hard on Facebook? It's Only Happened Twice in 20 Years

"One has to make an argument that consumers were deceived about friend information sharing, and that’s a difficult point to prove." — Chris Hoofnagle, Professor of Law, University of California at Berkeley

Chris Hoofnagle
USA Today
April 17, 2018

Featured Article

Ideological Segregation Online and Offline

Measures the degree of ideological segregation in the market for online news and compares this to other news sources.

By: Jesse Shapiro, Matthew Gentzkow