Networks, the Internet, and Cloud Computing

Internet

Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.

Back to main Internet page

Fact Sheets

Social Networking

Social networking websites are places on the Internet where people can connect with those who share their interests. Additionally, they can function as economic “platforms” that serve different groups of many users, including consumers, advertisers, game developers, and others. 

Privacy and Consumers

There are a number of privacy issues related to how online companies collect, store, use and share personally identifiable information; and how consumers are informed about what is done with their information online.

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

TAP Blog

Siva Vaidhyanathan: How Facebook Disconnects Us and Undermines Democracy

University of Virginia media studies professor Siva Vaidhyanathan discusses his new book, Antisocial Media: How Facebook Disconnects Us and Undermines Democracy.

TAP Staff Blogger

Quote

The Three Major Forms of Surveillance on Facebook

"Commercial and political entities are able to exploit the targeting and predictive power of Facebook through its advertising system. Through what we reveal on our profiles, other Facebook users can watch and track us as we build or break relationships with others, move around, recommend and comment on various posts, and express our opinions and preferences. And governments use Facebook to spy on citizens or anyone they consider suspicious, either by establishing Facebook accounts that appear to be those of friends or allies or by breaking through Facebook security to gather data directly." — Siva Vaidhyanathan, Professor of Media Studies, University of Virginia

Siva Vaidhyanathan
Slate
June 12, 2018

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans