Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.
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TAP Academics
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TAP Blog
A new study by MIT economic professor Erik Brynjolfsson and his colleagues Avinash Collis and Felix Eggers puts a dollar value on all those free digital goods people use, and builds the case that online activity can and should become part of GDP someday.
March 29, 2019
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Fact Sheets
Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.
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Quote
"A billion isn't what it used to be. The problem with Facebook writing a check is that it’s the cost of doing business and not a deterrent." — William Kovacic, Professor of Law, George Washington University
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Featured Article
This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.
April 30, 2010
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