Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.
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TAP Academics
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TAP Blog
Harvard Business School professor Shane Greenstein outlines the internet infrastructure trends from the recent past, and shows how they’ve evolved to support the modern digital economy.
March 6, 2019
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Fact Sheets
Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.
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Quote
"But it does mean that we must confront the two dragons: Facebook and Google. If we fail to confront Facebook and Google and their terrifying ability to distort journalism, to corrupt journalism and to crush journalism, then we are in trouble." — Siva Vaidhyanathan, Professor of Media Studies, University of Virginia
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Featured Article
Measures the degree of ideological segregation in the market for online news and compares this to other news sources.
October 31, 2011
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