Networks, the Internet, and Cloud Computing

Internet

Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.

Back to main Internet page

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TAP Blog

New Study by Erik Brynjolfsson Measures the Value of Digital Goods, Such as Facebook and YouTube

A new study by MIT economic professor Erik Brynjolfsson and his colleagues Avinash Collis and Felix Eggers puts a dollar value on all those free digital goods people use, and builds the case that online activity can and should become part of GDP someday.

TAP Staff Blogger

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

A Record FTC Fine Won't Fix Facebook, Privacy Experts Say

"A billion isn't what it used to be. The problem with Facebook writing a check is that it’s the cost of doing business and not a deterrent." — William Kovacic, Professor of Law, George Washington University

William E. Kovacic
Consumer Reports
April 25, 2019

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans