Issues

Networks, the Internet, and Cloud Computing

This section contains research on the networks that make the Internet work, the evolution of different business models that operate on the Internet, and ways to store and access information on the Internet through Cloud Computing.

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TAP Blog

TAP Scholars Examine the GDPR Effect

TAP scholars explore the scope of the General Data Protection Regulation on privacy and security controls globally and the potential influence on U.S. data protection regulation.

TAP Staff Blogger

Upcoming Events

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans