Behavioural Targeting of Online Advertisements and the Future of Data Protection

Privacy and Security, Networks, the Internet, and Cloud Computing, Internet and Search and Advertising

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Author(s)

Andrea Matwyshyn

Source

Society for Computers and Law, Vol. 19, No. 6, 2009

Summary

This paper discusses behavioral targeting online, including questions of consent and international harmonization.

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About the Authors

TAP Academic

Andrea Matwyshyn

Professor of Law

School of Law

Northeastern University

416 Huntington Avenue
Boston, Massachusetts 02115

a.matwyshyn@northeastern.edu