Behavioural Targeting of Online Advertisements and the Future of Data Protection

Privacy and Security, Networks, the Internet, and Cloud Computing, Internet and Search and Advertising

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Author(s)

Andrea Matwyshyn

Source

Society for Computers and Law, Vol. 19, No. 6, 2009

Summary

This paper discusses behavioral targeting online, including questions of consent and international harmonization.

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About the Authors

TAP Academic

Andrea Matwyshyn

Professor of Law and Engineering Policy
Associate Dean for Innovation and Technology

Penn State Law

Penn State University

Lewis Katz Building
University Park, PA 16802

andreamm@psu.edu