Q&A with Joseph Turow Regarding Online Privacy and Building Reputations

By TAP Staff Blogger

Posted on August 11, 2010


On July 27th, Joseph Turow, Professor of Communication at the University of Pennsylvania's Annenberg School for Communication testified before the U.S. Senate Committee on Commerce, Science, and Transportation during the hearing on consumer online privacy.

Following his testimony, the Washington Post’s Cecilia Kang spoke with Professor Turow about the role the federal government could have in establishing rules for online data collection and use, and ways in which advertisers could offer voluntary solutions to avoid regulations.

Professor Turow answered questions such as:

• Are you saying companies like Google, AT&T and Facebook are creating more sophisticated profiles of you based on your activity online?

• Aside from whether you like being tracked or not, how do you know they are getting it right?

• What should Web sites be doing to let users know about the data collected on them?

• Could the industry come up with promises to be more transparent about how they use consumer data? They argue that regulations could really stifle their businesses.

Read the full article: Online privacy and building reputations: Q&A with Professor Turow of UPenn.