Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.
Select an Issue
TAP Academics
View all academics with expertise in this Issue
TAP Blog
Harvard law professor and cyberlaw expert Jonathan Zittrain discusses the challenges of governing artificial intelligence technology during a Berkman Klein Center luncheon talk.
September 18, 2019
View all blog posts about this Issue
Upcoming Events
Privacy. Security. Risk. 2019
September 24, 2019, Las Vegas, NV
View all upcoming events about this Issue
Fact Sheets
Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.
View all fact sheets about this Issue
Quote
"Television didn’t transform education. Neither will the internet. But it will be another tool for teachers to use in their effort to reach students in the classroom." — John Palfrey, Head of School, Phillips Academy
View all academics' quotes on this Issue
Featured Article
This paper examines the effects of trademark use in advertisements by third-party resellers.
October 31, 2012
View all articles on this Issue