Networks, the Internet, and Cloud Computing

Internet

Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.

TAP Blog

Jonathan Zittrain Discusses His Thoughts on How Tech Can Be Governed

Harvard law professor and cyberlaw expert Jonathan Zittrain discusses the challenges of governing artificial intelligence technology during a Berkman Klein Center luncheon talk.

TAP Staff Blogger

Upcoming Events

Privacy. Security. Risk. 2019

September 24, 2019, Las Vegas, NV

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

Top Research Websites, Search Engines, and a Research Choice Menu for K-12 Students

"Television didn’t transform education. Neither will the internet. But it will be another tool for teachers to use in their effort to reach students in the classroom." — John Palfrey, Head of School, Phillips Academy

John Palfrey
Tech & Learning
July 17, 2019

Featured Article

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

This paper examines the effects of trademark use in advertisements by third-party resellers.

By: Lesley Chiou, Catherine Tucker