Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

Choose another Issue

Select an Issue

TAP Academics

View all academics with expertise in this Issue

TAP Blog

Private browsing: What it does – and doesn’t do – to shield you from prying eyes on the web

Carnegie Mellon University computer science and privacy expert Lorrie Cranor and her colleague Hana Habib, Graduate Research Assistant with CMU, explain what the private-browsing tools available with most browsers actually provide users. They clarify: “don’t confuse privacy for anonymity.”

Lorrie Faith Cranor

View all blog posts about this Issue

Upcoming Events

There are currently no upcoming events about this Issue. Please see our events calendar for all upcoming events.

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem?

“If I knew in 2007 what I know now, I would have voted to challenge the DoubleClick acquisition,” — William Kovacic, Professor of Law, George Washington University
William E. Kovacic
The New York Times
September 21, 2020

View all academics' quotes on this Issue

Featured Article

Dismantling the “Black Opticon”: Privacy, Race Equity, and Online Data-Protection Reform

Federal privacy law has failed to address privacy problems that disproportionately affect African Americans, such as oversurveillance, discrimination, and fraud. New state and federal privacy laws could better serve their interests.

By: Anita Allen

View all articles on this Issue