Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

TAP Blog

Privacy Experts Anita Allen and Danielle Citron Discuss Fighting Racial Discrimination in Our Digital Lives

In a UVA Common Law podcast, University of Pennsylvania law professor Anita Allen joins University of Virginia law professor Danielle Citron and UVA Law’s Dean Risa Goluboff to discuss privacy law as it specifically impacts people of color.

TAP Staff Blogger

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem?

“If I knew in 2007 what I know now, I would have voted to challenge the DoubleClick acquisition,” — William Kovacic, Professor of Law, George Washington University
William E. Kovacic
The New York Times
September 21, 2020

Featured Article

Content Moderation Remedies

Sometimes users' online content or actions violate Internet service providers’ rules. Services should moderate content effectively, but should also promote free expression, competition, and community.

By: Eric Goldman