Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.
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Carnegie Mellon University computer science and privacy expert Lorrie Cranor and her colleague Hana Habib, Graduate Research Assistant with CMU, explain what the private-browsing tools available with most browsers actually provide users. They clarify: “don’t confuse privacy for anonymity.”
August 21, 2020
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Fact Sheets
Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.
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“Private browsing does not make you anonymous online. Anyone who can see your internet traffic – your school or employer, your internet service provider, government agencies, people snooping on your public wireless connection – can see your browsing activity.” — Lorrie Cranor, Professor of Computer Science and of Engineering & Public Policy, Carnegie Mellon University
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Featured Article
This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.
April 30, 2010
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