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Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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New York University’s Helen Nissenbaum and Finn Brunton offer ways to fight today’s pervasive digital surveillance in their new book, Obfuscation: A User’s Guide for Privacy and Protest.
Economist Joshua Gans, Rotman School of Management, examines the value of ad-blocking software to consumers and advertisers alike.
Harvard law and computer science professor Jonathan Zittrain asks in what situations is the manipulation of computer algorithms acceptable? And if it is sometimes permissible, should people have knowledge of the modification?
Professor Joshua Gans, Rotman School of Management, reports on how Google and Bing view the value of data from online user behavior.
Professor Shane Greenstein, Northwestern University, examines the economic value of online behavioral data.
University of Maryland law professor James Grimmelmann examines the European Commissions’ recent “Statement of Objections” alleging that Google has violated antitrust law.
Privacy law professor Neil Richards discusses his new book, Intellectual Privacy: Rethinking Civil Liberties in the Digital Age. Professor Richards’ recent work explores the complex relationships between free speech and privacy in cyberspace.
In his new book, The Black Box Society: The Secret Algorithms That Control Money and Information, law professor Frank Pasquale explores the practice of data collection for profit.
Law professor Eric Goldman, Santa Clara High Tech Law Institute, explains the court’s ruling that a verb usage of a trademark doesn’t automatically undermine trademark protection.
Professor Jonathan Zittrain, Harvard University, shares his thoughts on the issues search engines face implementing the European Court’s “right to be forgotten.”
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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem?

“If I knew in 2007 what I know now, I would have voted to challenge the DoubleClick acquisition,” — William Kovacic, Professor of Law, George Washington University
William E. Kovacic
The New York Times
September 21, 2020

Featured Article

The Impact of Online Surveillance on Behavior

Online surveillance has a chilling effect on online behavior, affecting Google searches, Wikipedia use, and expression of controversial opinions. Researchers can study consumer behavior before and after the shock of revelations about surveillance in 2013.

By: Catherine Tucker, Alex Marthews