Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

Back to main Search and Advertising page

TAP Blog

Economist Joshua Gans, Rotman School of Management, examines the value of ad-blocking software to consumers and advertisers alike.
Harvard law and computer science professor Jonathan Zittrain asks in what situations is the manipulation of computer algorithms acceptable? And if it is sometimes permissible, should people have knowledge of the modification?
Professor Joshua Gans, Rotman School of Management, reports on how Google and Bing view the value of data from online user behavior.
Professor Shane Greenstein, Northwestern University, examines the economic value of online behavioral data.
University of Maryland law professor James Grimmelmann examines the European Commissions’ recent “Statement of Objections” alleging that Google has violated antitrust law.
Privacy law professor Neil Richards discusses his new book, Intellectual Privacy: Rethinking Civil Liberties in the Digital Age. Professor Richards’ recent work explores the complex relationships between free speech and privacy in cyberspace.
In his new book, The Black Box Society: The Secret Algorithms That Control Money and Information, law professor Frank Pasquale explores the practice of data collection for profit.
Law professor Eric Goldman, Santa Clara High Tech Law Institute, explains the court’s ruling that a verb usage of a trademark doesn’t automatically undermine trademark protection.
Professor Jonathan Zittrain, Harvard University, shares his thoughts on the issues search engines face implementing the European Court’s “right to be forgotten.”
Harvard law professor Jonathan Zittrain shares his thoughts on a recent European Court of Justice’s ruling over the “right to be forgotten.” For the first time, the legal problem isn’t in the availability of material on the Web, but rather in its searchability.
Results 11 - 20 of 48
|< < 1 2 3 4 5 > >|

Upcoming Events

There are currently no upcoming events about Search and Advertising. Please see our events calendar for all upcoming events.

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

Justice Department Announces Broad Antitrust Review of Big Tech

"It looks like the antitrust winter is over." — Tim Wu, Professor of Law, Columbia University

Tim Wu
The Washington Post
July 23, 2019

Featured Article

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

This paper examines the effects of trademark use in advertisements by third-party resellers.

By: Lesley Chiou, Catherine Tucker