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Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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James Grimmelmann introduces his new article, “Speech Engines.” Recently published in the Minnesota Law Review, “Speech Engines” looks at Google, search bias, and the First Amendment.
On the internet, "sponsored by" may mean that the article was written for an advertiser.
In an article he wrote for The New Yorker, Columbia University law professor Tim Wu explores the impact of ad avoidance on the sustainability of content development and delivery. Economics professor Joshua Gans, University of Toronto, reacts to Professor Wu’s article in his blog post, “Will ad-avoidance kill content?”
Law professor Ryan Calo explores the potential damages of digital-ad targeting in his recently released a paper called, “Digital Market Manipulation.”
Professor James Grimmelmann, University of Maryland, provides excerpts from an article he wrote for Communications of the ACM. This piece comes out of his argument from his paper, “Speech Engines” about how best to think about search engines.
Economics professor Susan Athey shares her “big-data-meets-economics vision” in a recent Bloomberg article that outlines her career highlights.
The major antitrust news from earlier this month, the Federal Trade Commission’s (FTC) announcement that it has ended a nearly two-year investigation into Google's search and mobile business practices and declined to press antitrust charges continues to garner debate in technology sectors. TAP scholars share their expertise and thoughts on this intensely debated decision.
TAP scholars James Grimmelmann, Frank Pasquale, Eric Goldman, and Geoffrey Manne share their thoughts on the Federal Trade Commission’s announcement that it has completed a nearly two-year investigation into Google's business practices.
Professor Randal Picker, University of Chicago, examines the Federal Trade Commission’s recent report, “Mobile Apps for Kids: Disclosures Still Not Making the Grade.” In this post, he discusses the FTC’s analysis of in-app advertising.
Professor Randy Picker, University of Chicago School of Law, discusses the relationship between market power and advertising within the context of the Google antitrust investigations in both the U.S. and E.U.
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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

Justice Department Announces Broad Antitrust Review of Big Tech

"It looks like the antitrust winter is over." — Tim Wu, Professor of Law, Columbia University

Tim Wu
The Washington Post
July 23, 2019

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans