Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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TAP Blog

Harvard law professor Jonathan Zittrain shares his thoughts on a recent European Court of Justice’s ruling over the “right to be forgotten.” For the first time, the legal problem isn’t in the availability of material on the Web, but rather in its searchability.
James Grimmelmann introduces his new article, “Speech Engines.” Recently published in the Minnesota Law Review, “Speech Engines” looks at Google, search bias, and the First Amendment.
On the internet, "sponsored by" may mean that the article was written for an advertiser.
In an article he wrote for The New Yorker, Columbia University law professor Tim Wu explores the impact of ad avoidance on the sustainability of content development and delivery. Economics professor Joshua Gans, University of Toronto, reacts to Professor Wu’s article in his blog post, “Will ad-avoidance kill content?”
Law professor Ryan Calo explores the potential damages of digital-ad targeting in his recently released a paper called, “Digital Market Manipulation.”
Professor James Grimmelmann, University of Maryland, provides excerpts from an article he wrote for Communications of the ACM. This piece comes out of his argument from his paper, “Speech Engines” about how best to think about search engines.
Economics professor Susan Athey shares her “big-data-meets-economics vision” in a recent Bloomberg article that outlines her career highlights.
The major antitrust news from earlier this month, the Federal Trade Commission’s (FTC) announcement that it has ended a nearly two-year investigation into Google's search and mobile business practices and declined to press antitrust charges continues to garner debate in technology sectors. TAP scholars share their expertise and thoughts on this intensely debated decision.
TAP scholars James Grimmelmann, Frank Pasquale, Eric Goldman, and Geoffrey Manne share their thoughts on the Federal Trade Commission’s announcement that it has completed a nearly two-year investigation into Google's business practices.
Professor Randal Picker, University of Chicago, examines the Federal Trade Commission’s recent report, “Mobile Apps for Kids: Disclosures Still Not Making the Grade.” In this post, he discusses the FTC’s analysis of in-app advertising.
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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.


This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem?

“If I knew in 2007 what I know now, I would have voted to challenge the DoubleClick acquisition,” — William Kovacic, Professor of Law, George Washington University
William E. Kovacic
The New York Times
September 21, 2020

Featured Article

The Many Revolutions of Carpenter

The Supreme Court’s opinion in Carpenter v. United States is revolutionary. The Supreme Court recognizes that Fourth Amendment privacy rights were intended to preserve a society free of constant surveillance.

By: Paul Ohm