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Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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TAP Blog

Last week, leading privacy scholars, Federal Trade Commission commissioners, and internet browser industry leaders met to discuss a “do not track” (DNT) system for the internet. The Browser Privacy Mechanisms Roundtable, hosted by Berkeley Center for Law and Technology, explored the contours of the regulations needed to effectuate do not track, the technical options to implement it, and the political and economic implications of do not track systems. Video, podcasts and transcript are available.
Economics professor Joshua Gans looks into Google’s accusations that Bing ‘copied’ its search results. In this a case of imitation or optimizing product design?
Google has announced that users of its Chrome browser will be able to download a plugin that allows you to opt out of ad tracking. Economics Professor Joshua Gans takes a look at the impact of using this plugin –both for the online browser and advertisers.
Economics Professor Joshua Gans examines the impact of the FTC’s proposal for a "do not track" mechanism that would provide consumers the option of preventing companies from tracking their online movements.
Video interviews with Professors Shane Greenstein, Eric Clemons, and Damien Geradin during the Economics and Law of Internet Search symposium at the Searle Center, Northwestern University.
This week, TAP features the work of Professor Glenn Ellison.
An IP Colloquium podcast on privacy, specifically collecting personal information from a user community.
In an interview with TNIT's Jacques Cremer, Professor Glenn Ellison discusses his recent works on a search cost model of obfuscation and position auctions.
The Federal Trade Commission hosted a series of public roundtable discussions to explore the privacy challenges posted by the vast array of 21st century technology and business practices that collect and use consumer data.
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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem?

“If I knew in 2007 what I know now, I would have voted to challenge the DoubleClick acquisition,” — William Kovacic, Professor of Law, George Washington University
William E. Kovacic
The New York Times
September 21, 2020

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans