Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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Quotes

Jedi Knights of Online Privacy Strike Back at Data-mining Empires


Joseph Turow
Source: The Christian Science Monitor
March 14, 2012

Is Google Privacy Shift a Net Loss? Users Differ


Joseph Turow
Source: Philly.com/Philadelphia Inquirer
March 10, 2012

Google to Ramp Up Online Tracking


Lorrie Faith Cranor
Source: National Public Radio’s Morning Edition
February 28, 2012

Grimmelmann - Google’s Social Move Attracts Critics


James Grimmelmann
Source: The New York Times
January 10, 2012

Lemley - Google’s Social Move Attracts Critics


Mark Lemley
Source: The New York Times
January 10, 2012
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TAP Blog

Private browsing: What it does – and doesn’t do – to shield you from prying eyes on the web

Carnegie Mellon University computer science and privacy expert Lorrie Cranor and her colleague Hana Habib, Graduate Research Assistant with CMU, explain what the private-browsing tools available with most browsers actually provide users. They clarify: “don’t confuse privacy for anonymity.”

Lorrie Faith Cranor

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Featured Article

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

This paper examines the effects of trademark use in advertisements by third-party resellers.

By: Lesley Chiou, Catherine Tucker