Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

Back to main Search and Advertising page


Jedi Knights of Online Privacy Strike Back at Data-mining Empires

Joseph Turow
Source: The Christian Science Monitor
March 14, 2012

Is Google Privacy Shift a Net Loss? Users Differ

Joseph Turow
Source: Inquirer
March 10, 2012

Google to Ramp Up Online Tracking

Lorrie Faith Cranor
Source: National Public Radio’s Morning Edition
February 28, 2012

Grimmelmann - Google’s Social Move Attracts Critics

James Grimmelmann
Source: The New York Times
January 10, 2012

Lemley - Google’s Social Move Attracts Critics

Mark Lemley
Source: The New York Times
January 10, 2012
Results 31 - 36 of 36
|< < 1 2 3 4 > >|

TAP Blog

Private browsing: What it does – and doesn’t do – to shield you from prying eyes on the web

Carnegie Mellon University computer science and privacy expert Lorrie Cranor and her colleague Hana Habib, Graduate Research Assistant with CMU, explain what the private-browsing tools available with most browsers actually provide users. They clarify: “don’t confuse privacy for anonymity.”

Lorrie Faith Cranor

Upcoming Events

There are currently no upcoming events about Search and Advertising. Please see our events calendar for all upcoming events.

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Featured Article

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

This paper examines the effects of trademark use in advertisements by third-party resellers.

By: Lesley Chiou, Catherine Tucker