Networks, the Internet, and Cloud Computing

A Structural Model of Sponsored Search Advertising Auctions

This technical article develops a mathematical model of search term auctions and presents some implications.

Targeting Informative Messages to a Network of Consumers

This paper develops an economic model in which firms choose strategies to advertise through social networks.

Bricks, Clicks, Blockbusters, and Long Tails: How Video Rental Patterns Change as Consumers Move Online?

This paper examines changes in the rental behavior of DVD consumers who move online from brick-and-mortar stores.

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

This paper examines the effects of trademark use in advertisements by third-party resellers.

Internet and Local Wages, The: A Puzzle

This paper examines why Internet-related investment increased wages in only some US counties.

Sales Tax and Internet Commerce

This paper uses eBay data to show that consumers use internet retailers to avoid sales taxes.

Bridging the Gap between Privacy and Design

Privacy issues can arise between users of a service rather than between the provider and the user, especially on social networking sites (SNSs). Privacy policies fail to address such problems. Firms should try to discover users’ privacy needs, which vary widely depending on circumstances.

Some Skepticism About Search Neutrality

Some advocates urge that search engine rankings be made neutral. However, rankings have a subjective element, and regulation to require objectivity would be unworkable. Sites would seek to use ranking regulation to gain advantages over competitors.

"You Might Also Like:" Privacy Risks of Collaborative Filtering

When one shops online, recommender systems often display related purchases by other users. Researchers designed a cyberattack using these systems to discover what users had bought. The success of the attack shows that these systems leak information.

The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics

“Drama” among teens online is often misunderstood by adults as bullying but in fact has its own unique characteristics.