Networks, the Internet, and Cloud Computing

Internet

Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.

Back to main Internet page

Upcoming Events

Legal Frontiers in Digital Media

Hosted by the Berkeley Center For Law & Technology

May 18, 2021,  

TAP Blog

Evan Selinger Discusses How Journalists and Academics Hold Tech Accountable

Evan Selinger, Rochester Institute of Technology philosophy professor, talks with journalist Clive Thompson about how the media covers responsible uses of technology.

TAP Staff Blogger

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

Facebook Ends Ban on Political Advertising

“When you ban all campaign ads on the most accessible and affordable platform out there, you tilt the balance toward the candidates who can afford radio and television.” — Siva Vaidhyanathan, Professor of Media Studies, University of Virginia

Siva Vaidhyanathan
The New York Times
March 6, 2021

Featured Article

Weaponized Narrative is The New Battlespace

Weaponized narrative, the use of disinformation to undermine opponents, is increasingly important to national security. The United States lags behind Russia, China, and other powers in using weaponized narrative.

By: Braden Allenby, Joel Garreau