Networks, the Internet, and Cloud Computing

Internet

Different business models have evolved for providing information on the Internet, including search engines, which make money from advertising; subscription web sites; and free web sites which drive off-line sales. Scholars examine the evolution of this marketplace and its implications for content providers and businesses.

Back to main Internet page

Upcoming Events

Big Tech & Antitrust Conference

By the Information Society Project & Thurman Arnold Project

October 3, 2020, New Haven, CT

TAP Blog

Ryan Calo Discusses Ideas to Stop the Spread of Misinformation

University of Washington law professor Ryan Calo discusses what steps social media companies and the government can legally take to stop the spread of misinformation, while also ensuring that everyone has the right to express their opinion.

TAP Staff Blogger

Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

Mark Zuckerberg Just Made the Case for Breaking Up Facebook

“Networked technology is often more prone to concentrate power than it is to diffuse it.”
 — Frank Pasquale, Professor of Law, University of Maryland Francis King Carey School of Law
Frank Pasquale
Los Angeles Times
June 5, 2020

Featured Article

The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans