ACADEMIC ARTICLE SUMMARY
AT&T Shellacs the Government in Time Warner Merger Case
Article Source: ProMarket, June 13, 2018
Publication Date:
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ARTICLE SUMMARY
Summary:
In June of 2018, United States District Court Judge Richard Leon ruled that government failed to provide enough evidence to enjoin the merger of AT&T with Time Warner.
POLICY RELEVANCE
Policy Relevance:
Antitrust authorities will hesitate to challenge other vertical mergers.
KEY TAKEAWAYS
Key Takeaways:
- In October of 2016, AT&T announced plans to buy Time Warner for $108 billion; the firms would merge to create an integrated media and communications company.
- In a horizontal merger, the merging firms compete directly with one another; in a vertical merger, the firms operate complementary businesses, but do not compete directly.
- AT&T was primarily a communications firm that owned wireline and wireless infrastructure for delivery of phone service, satellite video, and data service, and Time Warner was a content company.
- The merger of AT&T and Time Warner was a vertical merger, which can benefit consumers; the government's chief economic expert believed that the merger would create $352 million in benefits for consumers.
- AT&T and Time Warner's merger would better enable the new firm to compete with data-rich firms like Facebook, Google, Netflix, and Amazon.
- The government theorized that if AT&T bought Time Warner it would raise the price of content channels such as HBO to other video programming distributors.
- The government failed to offer enough evidence to support its theory that AT&T would threaten to withhold its channels from other video distributors if they refused to pay more; Judge Leon ruled that there was no evidence that post-merger negotiations would follow the pattern of what economists call “Nash bargaining theory.”