ACADEMIC ARTICLE SUMMARY
Google et Doubleclick, Une Fusion à Regarder de Près
Article Source: Les Echo, November 29, 2007
Publication Date:
Time to Read: 1 minute readWritten By:
Jacques CrémerTAP Scholar
Christian Gollier
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ARTICLE SUMMARY
Summary:
This op-ed, written in French, describes Google and Doubleclick’s plans to merge.
POLICY RELEVANCE
Policy Relevance:
Policy makers should take a close look at the merger of firms involved in internet advertising because of its consequences for competition and policy.
KEY TAKEAWAYS
Key Takeaways:
- Google is the dominant Internet search engine, serving consumers and advertisers.
- Doubleclick provides Internet advertising services as well.
- Both firms use information about consumers in placing ads.
- The mergers of Google and Doubleclick poses new problems with competition and privacy law.
- Regulators should recognize the importance of understanding the market for Internet advertising and how web content is funded.
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About Jacques Crémer
Jacques Crémer is a Toulouse School of Economics (TSE) Research Faculty and Professor of Economics at the Toulouse School of Economics (TSE). He has done fundamental work on planning theory, the theory of auctions and organization theory. Professor Crémer’s current research interests are the theory of organizations, political economy, and networks, software and the internet.
