ACADEMIC ARTICLE SUMMARY
Sequential Uses of Copyrighted Materials: Transforming the Transformative Use Doctrine in Andy Warhol Foundation v. Lynn Goldsmith
Article Source: Michigan State Law Review, 2022, forthcoming
Publication Date:
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ARTICLE SUMMARY
Summary:
The case of Andy Warhol Foundation v. Lynn Goldsmith arose when one artist’s copyrighted work was used to create a second artist’s work. The key factor is the effect of the alleged infringement on the value of the first work.
POLICY RELEVANCE
Policy Relevance:
The copyright owner of the original work should receive the fair market value of her contribution.
KEY TAKEAWAYS
Key Takeaways:
- Lynn Goldsmith granted Vanity Fair a license to use her photograph to inspire one new work of art; Andy Warhol used the photograph to create a silkscreen, adding his own elements to the image.
- Warhol violated the license by copying the photograph.
- Warhol created fifteen other unlicensed silkscreens using the photograph.
- Warhol violated the license by copying the photograph.
- The Supreme Court will consider whether Warhol’s work is a transformative “fair use” of the photo, or another kind of fair use; courts use a complex four-factor balancing test rather than a bright-line rule to identify a fair use, and such complex tests can lead to errors.
- In Google v. Oracle, the Court incorrectly ruled that Google’s use of computer code copied from Oracle was a transformative fair use.
- The Court should have considered the value of the code that Google copied from Oracle.
- The error means that code gets a different level of protection depending on whether it is patented or copyrighted, as patent law has no fair use defense, and copyright does.
- The Court should have considered the value of the code that Google copied from Oracle.
- The fair use test asks for courts to consider the effect of the use upon the potential market for or value of the copyrighted work; this concern is the salient factor in Google v. Oracle and Warhol v. Goldsmith.
- The fair use test creates a false dichotomy between transformative uses (“fair use”) and derivative uses (not “fair use”); many works of art are both transformative and derivative.
- In considering how copyright law should treat works of art that are derivative and transformative, courts should look first to consensual solutions, that is, licensing; in art law, there are no difficult coordination problems or market failures, and the licensing market is vibrant.
- In negotiating a license, negotiating artists consider spillover effects, that is, whether the derivative work will increase or decrease the value of the original work.
- Courts may fairly approximate damages by allowing damages of the same magnitude as the original license price.
- In copyright cases, courts could use a method for measuring damages analogous to the royalty method used in patent cases.
- Warhol could also pay a bonus royalty to Goldsmith to compensate for willful infringement.
- Courts may fairly approximate damages by allowing damages of the same magnitude as the original license price.
- If all cases were resolved by using consensual negotiations as a benchmark, a fair use defense would not be needed; however, in core cases of fair use such as criticism, satire, and parody, courts cannot require consent, as the original content creator will be reluctant to give it.
- Warhol’s work is a commentary on celebrity culture, not a criticism of Goldsmith’s work.
- Warhol’s work does not require classification as a fair use, as would a parody.
- Warhol’s work is a commentary on celebrity culture, not a criticism of Goldsmith’s work.
- Many real property and intellectual property rules maximize joint gains when voluntary negotiations are difficult.
- In some copyright cases, reciprocal restrictions on both parties’ right to copy can compensate each side, as both are left better off.
- In Warhol v. Goldsmith, there is no reciprocity, as the artist used the photo, but the photographer did not use the artist’s work.
- In some copyright cases, reciprocal restrictions on both parties’ right to copy can compensate each side, as both are left better off.
- In Warhol v. Goldsmith, both sides insist that copyright and constitutional principles require the court to give full protection or no protection; either result would be wrong.
- When a second work could not have been created without the first, courts should seek a middle path.
- Requiring the second artist to obtain a license from the first will reduce the pressure on courts.
- The downstream artist should get the lion’s share of the second work’s value, as this is what would have happened if the license had been negotiated.
- Requiring the second artist to obtain a license from the first will reduce the pressure on courts.
- First Amendment rights of free speech should not be interpreted to allow violations of property rights; the First Amendment is a call to balance the rights of both parties.
- The original copyright owner should recover the fair market value of her contribution.
- Goldsmith should not acquire all the rights to Warhol’s work, or the right to destroy it.
- Warhol’s rights should not be protected without considering the effect on Goldsmith.
- The original copyright owner should recover the fair market value of her contribution.