Joseph Turow

Joseph Turow

Scholar Title: Robert Lewis Shayon Professor of Media Systems & Industries

Department: Annenberg School For Communication

Colleges / Universities: University of Pennsylvania


3620 Walnut Street
Philadelphia, PA 19104

Phone Number: (215) 898-5842


Joseph Turow is Robert Lewis Shayon Professor of Media Systems & Industries at the Annenberg School for Communication. His work lies at the intersection of marketing, digital media, and society. His writings explore the power dynamics that shape cultural materials (e.g., ads, supermarket aisles, voice assistants) through which people learn about the world.

In 2012, the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital-privacy. In 2010, The New York Times called him "the ranking wise man on some thorny new-media and marketing topics." Additionally, a 2005 New York Times Magazine article referred to Professor Turow as “probably the reigning academic expert on media fragmentation.” Professor Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association.

Professor Turow has authored twelve books, edited five, and written more than 160 articles on mass media industries. His most recent books are The Voice Catchers: How Marketers Listen In to Exploit Your Emotions, Your Privacy, and Your Wallet (Yale, forthcoming early 2021), The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power (Yale, 2017) and Media Today: Mass Communication in a Converging World (Routledge, Fall 2016; Serbian edition in two volumes, 2015). In 2011 Yale University Press published his book The Daily You: How the New Advertising Industry is Defining Your Identity and Your World (Yale, 2011; Turkish edition, 2015). In 2010 the University of Michigan Press published Playing Doctor: Television, Storytelling, and Medical Power, a history of prime time TV and the sociopolitics of medicine, and in 2013 it won the McGovern Health Communication Award from the University Of Texas College Of Communication.

Professor Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press as well as in the research community. He has been interviewed widely about his research, including by NPR's Fresh Air with Terry Gross, the Atlantic, the BBC, CBS News, and elsewhere. He has also written about media and advertising for the popular press, including The New York Times, The Atlantic, American Demographics magazine, The Washington Post, Boston Globe and The Los Angeles Times. His research has received financial support from the John D. and Catherine T. MacArthur Foundation, the Kaiser Family Foundation, the Robert Wood Johnson Foundation, the Federal Communications Commission and the National Endowment for the Humanities, among others.

Professor Turow was awarded a Lady Astor Lectureship by Oxford University. He has received several conference paper and book awards and has lectured widely. He was invited to give the McGovern Lecture at the University of Texas College of Communication, the Pockrass Distinguished Lecture at Penn State University, and the Chancellor's Distinguished Lecture at Louisiana State University. He currently serves on the editorial boards of the Journal of Broadcasting and Electronic Media, the International Journal of Communication and Media Industries.


Ph.D. University of Pennsylvania, 1976

M.A. University of Pennsylvania, 1973

B.A. University of Pennsylvania, 1971